La Gioiosa unveils new packaging

Friday, 29 August 2008

Italian Wine brand La Gioiosa has unveiled new labels for their range of still wines in the UK market.

La Gioiosa's wine range consists of a Pinot Grigio, a Pinot Grigio Blush and a Merlot. The new packaging is a result of extensive customer research, and the outcome is a bright, contemporary range of labels, with colour coded screw caps and prominent branding.

"We have worked very closely with La Gioiosa on their new packaging, ensuring that the new labels have great shelf stand out and with a premium quality expected from Italy's No. 1 Brand." Commented Lewis Jones, Marketing Director at D&D Wines, La Gioiosa's UK Agent. "La Gioiosa are continuing their brand development with a range of naturally lower in alcohol wines, the first of which has been listed in Tesco."

La Gioiosa is situated in the heart of Treviso, and is a leader in the production of Prosecco, managing 700ha of Prosecco vineyards in the Valdobbiadene region.

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26 Aug 2008 - Arniston Bay launches limited edition range
26 Aug 2008 - Constellation Europe launches celebrity wine brand
16 Jul 2008 - La Gioiosa repackages range
04 Jul 2008 - DDWI celebrates La Gioiosa anniversary

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