Oval vodka launches in Selfridges

Tuesday, 19 August 2008

For the first time OVAL VODKA will now be available in the UK, exclusively at all 4 Selfridges stores from Saturday 27th September (Oxford Street, London - Manchester Trafford - Manchester Exchange Square - Birmingham).

As crystal-clear as the nights in Moscow, as invigorating as the rushing flow of the Volga and as natural as the Austrian Alps is the best way to describe OVAL. The purest vodka in the world delights connoisseurs from Vienna to Prague, from New York to St. Petersburg. Taste, design and technology are all combined to produce a unique experience.

OVAL VODKA is launching to coincide with the 10th Birthday of the Selfridges Trafford Store in Manchester and the 5th Birthday of the Selfridges Store in Birmingham. OVAL VODKA will be supporting all the celebrations at both Stores - focusing on the food hall at the Manchester Trafford store where luxury foods will be able to be sampled including Caviar - the perfect match for this pure vodka. In Selfridges Birmingham, OVAL will be served during a number of fashion shows that have been organised with DJs and live bands.

OVAL VODKA will be available in a Gift Box set with 2 glasses (£44.99), a perfect present for vodka lovers. In addition to this, a strictly limited number of 25 special Swarovski Crystal OVAL bottles are being sold in the UK exclusively in Selfridges Luxury Departments. Retailing at £2,000 this magnificent bottle is a wonderful christmas gift for all vodka connoisseurs (see further press release).

OVAL VODKA PRODUCTION
The highest quality from the east and west flow together to produce this premium brand. Russian tradition surrounding the legendary "little water" as well as the country's innovative spirit and Austrian entrepreneurship have come together in perfect harmony to create OVAL VODKA. The result will make vodka lovers rejoice.

OVAL VODKA is produced from the finest ingredients - 100 percent pure grain and soft Austrian water are the basis for an unadulterated pleasure which will warm your heart.

Using specially developed and patented techniques, alcohol and water are structured - treated separately in a natural process which takes several days. This ensures that OVAL VODKA is free of any kind of impurity. The result is incomparably mild vodka.

For this reason, all OVAL drinks should be served at around 14-15 degree Celsius. In this way, the full character can develop with every sip you take. A voyage of discovery for the palate.

OVAL VODKA is full-bodied and opulent. The character of the grain is clearly recognizable both from the aroma and on the palate. The taste is very distinct with an extremely long, almost spicily hot, finish. OVAL VODKA will give any connoisseur great pleasure.

OVAL IS AN EYE-OPENER: exceptional vodka demands an exceptional design. In collaboration with the internationally famous LUCY.D design studio, a uniquely shaped bottle was developed in the form of a tetrahedron to reflect the unique shape of the water and alcohol molecules of the vodka. Visually, OVAL also leaves its competitors far behind.

A cross-border project:

OVAL Austria was founded in 2004 to produce OVAL Vodka using the most up-to-date production methods and equipment. Based on technology developed in Russia, OVAL Vodka uses Vienna as its base for conquering markets in Western Europe and overseas. Numerous partners in gastronomy have already developed a taste for OVAL and have successfully included it on their drinks list.

OVAL - Facts

• In 2000, after years of research carried out in Moscow, the Russian scientist Prof. Valery Sorokin invented OVAL.

• The technology used to produce OVAL is unique and is protected by a patent. This is the very first time that a method used to produce vodka has been patented.

• OVAL Austria was founded in 2004. The Russian owners and Austrian partners consider Vienna to be an "ideal bridge between east and west".

• Along with the internationally renowned LUCY.D design studio, OVAL has developed an exceptional tetrahedron shaped bottle, which has already been awarded an international design price.

• The world-wide launch of OVAL took place in Vienna in February 2006. Within an exceedingly short period, OVAL has found its way into most of the top bars and exclusive specialized stores.

• OVAL Vodka is produced in the south of Vienna. OVAL is created from the very best basic ingredients: 100% pure grain and precious, soft Austrian water. Both are prepared separately using special technology and then combined to create this exceptional vodka. The fact that OVAL is completely free of any impurities and additives is the specific characteristic of OVAL. These can not be completely eliminated by the numerous distillation processes and filtering used in standard vodka production.

• January 2008: OVAL opens new production plant in Austria with a total capacity of 3 Million liters per year.

• The basic values - clarity, design, luxury and perfection - are reflected in each aspect of OVAL'S identity.