ALMR slams Sainsbury's over loss-leading lager |
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| Tuesday, 26 August 2008 | |
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The Association of Licensed Multiple Retailers (ALMR) has criticised Sainsbury's for selling alcohol at below cost price over the August Bank Holiday weekend. The supermarket giant offered sixty 284ml bottles of Stella Artois lager for just £20 - the equivalent of 33p per bottle or 66p per pint. Similar deals were available on a wide range of other drinks including Bulmers, Beck's and Kronenbourg. Bottles of premium lager in a typical pub or bar cost approximately £3.00, up to ten times the price. Commenting, ALMR chief executive Nick Bish, said: "Stella was always ‘reassuringly expensive'. Well at Sainsbury's it's frighteningly cheap. It is disappointing to see them following in Tesco's footsteps with these astonishing giveaways of enormous quantities of beer at pocket money prices. "Pubs and bars promote sensible drinking in a supervised environment and have led the way in responsible pricing. It is clear that, despite their rhetoric, the supermarket chains have no inclination to show such restraint. It is time for Government action," he said. Related Articles
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