Cellar Trends launches press campaign for Faustino

Cellar Trends is launching its biggest ad campaign for Spanish wine brand Faustino Rioja in four years.

Phase one of the ‘We live and breathe rioja' press campaign kicks off in September, and will see it promote the brand in broadsheet and glossy titles including The Observer, The Telegraph magazine, GQ and Marie Claire. Cellar Trends says the campaign will reach over 11 million consumers.

It also plans to exhibit Faustino at a number of consumer shows in the run up to Christmas, including The Wine Show in October and Taste of Christmas, being hosted in December by Gordon Ramsay.

"The campaign's new creative style will integrate with our year-round programme of consumer exhibitions and tastings - exposure at events during 2008 will reach a quarter of a million people", said Lisa Duckenfield, marketing manager at Cellar Trends for Faustino and its group wineries.

"Both trade and consumers always recognise our distinctive bottles with portraits on the labels, and no doubt many will now recall our new advertising campaign, which is set to dominate the national press in the important pre-Christmas season."

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