Greenall’s Gin targets trade sector with big screen competition |
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| Monday, 11 August 2008 | |
Greenall's has teamed with film makers Pathe for a trade sector marketing push. The gin manufacturer is offering two tickets to an exclusive champagne and canapés screening of new film The Duchess, starring Keira Knightley and Ralph Fiennes.
It has launched a microsite and is using a PR and word of mouth marketing push to encourage employees in the drinks industry to visit the site. Entrants must correctly answer a question about the company. Nichola Jones, marketing manager of Greenall's Gin said, "Greenall's are delighted to be working with Pathe, on the release of what will surely be one of the biggest films in the Autumn. The competition gives absolutely everybody, in the industry a chance to win".
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