Bols launches competition to find the next “Tom Cruise”

Industry News
Friday, 05 September 2008
Bols, distributed by Maxxium UK, is commemorating the 20th anniversary of the movie Cocktail with an online competition to find the UK's next "superstar bartender." The competition marks the first in a series of activity based on the iconic movie. Bartenders from around the UK are being invited to upload videos of their signature Bols recipe to a specially created Bols Cocktail-microsite, which will go live in September. A judging panel, comprising of mixologists including Wayne Collins and Andy Gemmell from Maxxium UK, will shortlist entries which will then be open to public vote. The winning bartender and their chosen mentor will be flown to Amsterdam, the home of Bols, for an all-expenses paid trip and training at the Bols Bartending Academy. Related Articles 11 Aug 2008 - Greenall’s Gin targets trade sector with big screen competit… Share This Email This Comments (0) Show/Hide comments Write comment Show/Hide comment form Name Email Comment smaller \| bigger Subscribe via email (Registered users only) I have read and agree to the Terms of Usage. Write the displayed characters Similar news items: 12 Nov 2008 - Sourz mixes it up in the on-trade 15 Oct 2008 - Famous Grouse launches St Andrew's Day campai… 08 Sep 2008 - Lucas Bols re-launches 200 year-old "classic …

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Burgundy producers revealed the region’s UK sales had fallen 16% in volume in 2008 and are worried about 2009. Are the Burgundians right to be concerned about their short term prospects in the UK?