Wine tasting gets the Twitter treatment

Retailer Bin End Wines has teamed up with Hugel & Fils wines to organise the live event, which its organisers says is anticipated to attract an audience of more than 2000 ‘followers' on Twitter. At midnight on 22 August, groups of experienced wine bloggers from three locations; the UK, Spain and the US will taste a selection of five wines from Hugel's range and post their conversations on the site, which Twitter users can log into, follow and add their comments to.

Bin End Wines says the idea is designed to allow users all over the world the opportunity to join top wine personalities online and comment and ask questions about their wine tasting experiences.

One of the wine bloggers taking part, Robert McIntosh from Thirst from Rioja, said: "What makes this tasting different from 99.99% of all other wine tastings happening in the world right now is that it will take place live, in Europe and the US, using Twitter and also, because it can happen simultaneously anywhere in the world, we are going to be able to be joined by Etienne Hugel himself."

Those interested in taking part should visit http://twittertastelive.com/.

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Matt McCulloch, Kirrihill Wines, Clare, SA said:

We ran a Twitter tasting of our wines here in Australia back in April http://tinyurl.com/6a3s34 organised by Hugo Sharp at Project Vino. http://www.projectvino.com.au It was a great success and I applaud anyone embracing new media as a way to make wine more accessible. The feedback received was that it would be better if the participants could see each other whilst tasting. For exampe, the Oz bloggers migrated from Twitter to Yahoo Live during our event. Good luck to Bin End Wines and Hugel, I hope the tasting goes well! Cheers Matt

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August 21, 2008
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