McGuigan secures supermarket listings for new range

Australian wine producer McGuigan has secured listings in Tesco, Sainsbury's, Co-op and Majestic from October for the latest addition to its UK portfolio, McGuigan Grey Label.

Developed specifically for the UK market, the Grey Label range is priced from £6.99.

Sourced from specially selected vineyard sites throughout South-Eastern Australia, the new Grey Label range features Chardonnay, Sauvignon Blanc, Merlot and Shiraz.

As well as a Merlot and a Shiraz, the Grey Label range features a 2007 Chardonnay, aged in lightly toasted oak for three months, and a cool climate 2008 Sauvignon Blanc, which was night-harvested to "ensure optimum freshness and natural levels of acidity".

McGuigan's European general manager, Paul Schaafsma, said: "The UK is the number one export market for Australian wine and we've built our success through staying in tune with the demands of the UK buyer and consumer.

"Evolution is the key and we've created the Grey Label range specifically for the UK market, and the wines have been developed in response to demands from UK consumers for floral whites, and elegant, plumy reds," he said.

Comments (0)

Show/Hide comments

Show/Hide comment form